Opening Ceremony закроет все свои магазины

Вчера стало известно, что итальянский холдинг New Guards Group, которому принадлежит Off-White и Ambush, купил бренд Умберто Леона и Кэрол Лим Opening Ceremony. Тогда сообщалось, что новый владелец планирует перезапустить сайт марки на базе платформы Farfetch, открыть шоурум в Париже и перенести производство в Милан. Теперь же в инстаграме Opening Ceremony появилась информация о закрытии всех мультибрендовых магазинов компании. Это случится в течение 2020 года. 

«Мы ненадолго отходим от мультибрендового ритейла, чтобы вернуться с новым вдохновляющим, наполненным любовью и актуальным опытом, который всегда отличал Opening Ceremony», — отметили Лим и Леон. 

Напомним, в магазинах Opening Ceremony продаются вещи не только этого бренда, но и других известных дизайнеров. 

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This is why it’s incredibly emotional for us to announce today that we will be closing our Opening Ceremony retail locations sometime in 2020. We’ve made a decision to focus on growing Opening Ceremony collection and brand with our new partners, New Guards Group, and expand the designs of Opening Ceremony. Our brand takes the beautiful spirit of experimentation, fun and collaboration embodied in our stores and imbues this energy into the clothing we make. We know our decision may surprise you and it may be interpreted in many different ways. Ultimately, in this time of immense change in the way that people shop, we still believe in the power of passionate and unique retail. But we also believe in the necessity for change, reflection and an opportunity to refresh. This is a moment of transition for Opening Ceremony and, together with our new partners, we are taking the chance to step back and evaluate the future of our Opening Ceremony retail experience. We are stepping back from multi-brand retail, for a moment, so we can come back with an experience that is just as inspiring, filled with love and relevant for the years ahead as Opening Ceremony has been.

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View this post on Instagram

This is why it’s incredibly emotional for us to announce today that we will be closing our Opening Ceremony retail locations sometime in 2020. We’ve made a decision to focus on growing Opening Ceremony collection and brand with our new partners, New Guards Group, and expand the designs of Opening Ceremony. Our brand takes the beautiful spirit of experimentation, fun and collaboration embodied in our stores and imbues this energy into the clothing we make. We know our decision may surprise you and it may be interpreted in many different ways. Ultimately, in this time of immense change in the way that people shop, we still believe in the power of passionate and unique retail. But we also believe in the necessity for change, reflection and an opportunity to refresh. This is a moment of transition for Opening Ceremony and, together with our new partners, we are taking the chance to step back and evaluate the future of our Opening Ceremony retail experience. We are stepping back from multi-brand retail, for a moment, so we can come back with an experience that is just as inspiring, filled with love and relevant for the years ahead as Opening Ceremony has been.

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We are immensely proud of the experience we created through each of our stores. Each one has been a fearless testing ground for ideas and a place for the community to come together, not only to shop, but to discover. We explored the planet for the underrepresented, the outlandish and the utterly unique, in order to surprise our customers day after day. Hundreds upon hundreds of designers have called our stores home for their very first collections and it’s amazing how each store took on a life of its own. With our constant desire to reinvent, we will return to creating stores, but with a different mindset and perspective in order to wow people who are self-proclaimed shop-til-we-drops like us. Most importantly, this is a thank you letter. As children of immigrants who grew up in the suburbs, looking through magazines to learn about what was happening in fashion and culture, we feel incredibly lucky to have been able to even start this company. It is a thank you to you and to everyone who has stepped foot in our stores, offices, fashion shows, parties and homemade dinners by Wendy Leon. We thank our friends, family and our collaborators who brought their genius to Opening Ceremony (Chloe, Spike, Solange, Sasha, Robyn, and hundreds more). Our deepest thanks goes to our dedicated employees, without whom Opening Ceremony would not have the humanity, kindness and spirit of friendship that it is known for. Love, Carol and Humberto

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We are immensely proud of the experience we created through each of our stores. Each one has been a fearless testing ground for ideas and a place for the community to come together, not only to shop, but to discover. We explored the planet for the underrepresented, the outlandish and the utterly unique, in order to surprise our customers day after day. Hundreds upon hundreds of designers have called our stores home for their very first collections and it’s amazing how each store took on a life of its own. With our constant desire to reinvent, we will return to creating stores, but with a different mindset and perspective in order to wow people who are self-proclaimed shop-til-we-drops like us. Most importantly, this is a thank you letter. As children of immigrants who grew up in the suburbs, looking through magazines to learn about what was happening in fashion and culture, we feel incredibly lucky to have been able to even start this company. It is a thank you to you and to everyone who has stepped foot in our stores, offices, fashion shows, parties and homemade dinners by Wendy Leon. We thank our friends, family and our collaborators who brought their genius to Opening Ceremony (Chloe, Spike, Solange, Sasha, Robyn, and hundreds more). Our deepest thanks goes to our dedicated employees, without whom Opening Ceremony would not have the humanity, kindness and spirit of friendship that it is known for. Love, Carol and Humberto

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Летом 2019-го Умберто Леон и Кэрол Лим ушли из Kenzo — дизайн-дуэт делал для бренда коллекции на протяжении восьми лет. Новым креативным директором марки стал Фелипе Оливейра Баптиста. 

Источник: www.buro247.ru